November 20, 2015 1:03 am
“There have been 1.6 million new renter households created in the past five years,” says Rick Haughey, vice president of Industry Technology Initiatives with the National Multifamily Housing Council. “Many of these new residents are making a lifestyle choice to rent instead of buy and are thus looking for personalized services and amenities. The apartment industry is stepping up to provide those experiences.”
While many factors are considered during an apartment search, some of the most important concern location convenience and community amenities, the research found. Apartment renters have strong opinions about walking versus driving to their regular destinations:
• Walking wins over driving for getting to the grocery store (by 7 percentage points);
• Walking wins over driving for getting to a restaurant or bar (by 6 percentage points for both); and
• Walking wins over driving for getting to public transit (by 19 percentage points).
Conversely, driving is preferred over walking when:
• Traveling to work (by 24 percentage points);
• Traveling to school (by 7 percentage points); and
• Traveling to a college or university (by 6 percentage points).
Package pick-up services are also favored by apartment renters, according to the research. Currently, 88 percent of management offices accept packages for residents, and 72 percent of residents want a package storage or holding area. Eighty-seven percent of respondents say they are not willing to pay for a package locker, but if there were a charge, they would expect to pay around $20 per month.
In addition, 78 percent of apartment renters would like to the option to pay rent online, and 63 percent were interested in paying rent with a credit card.
Published with permission from RISMedia.